“It does exactly what it says on the tin” is a fantastic strap line, and I’ve used it many times over the years. It’s got to be every marketeer’s dream when a strap line becomes part of our everyday language, but still brings to mind the product for which it was intended.
The meaning of Ronseal’s strapline is clear, and we should be able to expect that all products and services are fit for their intended purpose and deliver consistently. It’s a pet hate of mine that either a product or a service puts a high bar on their promises, and yet the subsequent delivery falls short.
The health and fitness industry is as guilty as any other for promising high, by delivering low with faddy diets promising rapid weight loss, the claims made by the manufacturers of some ‘miraculous’ supplements, and the hype around the latest ‘on trend’ workouts.
Don’t get me wrong, I like to see results as much as the next person, so if a diet can deliver weight loss then great, but it needs to be done in a healthy way and sustainable over the long term. If a supplement is required because of an identified deficiency, and it will make me feel better, then that’s also great. But, in the case of supplements, it’s worth doing a bit of research to look at the provenance of their ingredients, and to make sure that there will be no adverse reaction if you’re taking a medication. In the same way, look a little deeper into the latest workout to make sure that it meets your needs and fitness level before you splash your cash.
We all want the products and services we buy to do exactly what they say on the tin, but Caveat emptor always applies, and a little bit of time spent investigating can prevent a lot of wasted money, time and, in the worst case, injury.